Each year at JavaOne there is a company called SavaJe that always seems to make a big splash. They sell a Java Platform based OS for mobile phones and they also sell a mobile device branded as a SavaJe product.
At this past JavaOne they announced on stage that the new Java Phone by SavaJe was the Best In Show for devices on display and everyone should buy one before they were all gone. I think most people understood it was a marketing/sponsorship ploy (they would do this every year). But heck, they even suckered Tim Bray into buying one.
Now eWeek is reporting that SavaJe has finally gone down in flames. JavaOne just won't be the same.
I never really understood their model. Their goal should have been to standardize the OS on all mobile phones and that would have meant getting Nokia, Motorola, LG, and everyone else to license their product. They may have had more success by following the Linux model; give the code away and attempt to start something grass roots with the developer community. Now that they have gone under it is about the only thing left to try.
